Metaphors shape how we understand, and change, the world. We need a better metaphor for data.
How much of your life has been recorded? It's probably far less than you think.
Newton Minow's 1961 'vast wasteland' speech paved the way for public media in the US. We need another Newton Minow now.
After 2020, should we be talking about 'remote' strategy rather than 'digital' strategy?
From Radio Times to Screen Time: how EPGs are teaching us to manage our attention.
The last episode of the last season of this newsletter (and yes, I’m going with seasons as a publishing rhythm) came out in late February this year. Wh…
Who gets to decide what an 'audience' actually is? And what kind of power does this give them?
I’ve spent most of the last few months hitting dead ends. I have a book proposal that’s long overdue for my agent, and this is partly because the thing…
Alexa wasn't the first device to listen to us in our domestic spaces, and it won't be the last.
When we track and automate audience behaviour on digital networks, are we making their lives easier, or creating more problems?
Beyond data, how do we imagine our audiences?
How Arthur C Nielsen and George Gallup defined the way we measure audiences