I’ve spent most of the last few months hitting dead ends. I have a book proposal that’s long overdue for my agent, and this is partly because the thing…
Matt Locke
Alexa wasn't the first device to listen to us in our domestic spaces, and it won't be the last.
Matt Locke
When we track and automate audience behaviour on digital networks, are we making their lives easier, or creating more problems?
Matt Locke
Beyond data, how do we imagine our audiences?
Matt Locke
How Arthur C Nielsen and George Gallup defined the way we measure audiences
Matt Locke
We have never had more data about our audiences and users. Are they about to turn back into ghosts?
Matt Locke
A new newsletter about the strange history of how we measure culture.
Matt Locke