Metaphors shape how we understand, and change, the world. We need a better metaphor for data.
Matt Locke
How much of your life has been recorded? It's probably far less than you think.
Matt Locke
Newton Minow's 1961 'vast wasteland' speech paved the way for public media in the US. We need another Newton Minow now.
Matt Locke
After 2020, should we be talking about 'remote' strategy rather than 'digital' strategy?
Matt Locke
From Radio Times to Screen Time: how EPGs are teaching us to manage our attention.
Matt Locke
The last episode of the last season of this newsletter (and yes, I’m going with seasons as a publishing rhythm) came out in late February this year. Wh…
Matt Locke
Who gets to decide what an 'audience' actually is? And what kind of power does this give them?
Matt Locke
I’ve spent most of the last few months hitting dead ends. I have a book proposal that’s long overdue for my agent, and this is partly because the thing…
Matt Locke
Alexa wasn't the first device to listen to us in our domestic spaces, and it won't be the last.
Matt Locke
When we track and automate audience behaviour on digital networks, are we making their lives easier, or creating more problems?
Matt Locke
Beyond data, how do we imagine our audiences?
Matt Locke
How Arthur C Nielsen and George Gallup defined the way we measure audiences
Matt Locke