How To Measure Ghosts

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September 2023

The long, slow death of the TV schedule
Back in 2003, I thought the TV schedule was about to die. Two decades later, its end might finally be in sight.
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Matt Locke

March 2023

The internet of maps and oracles
The history of the internet is littered with things that look like oracles, but are actually maps.
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Matt Locke
4

November 2022

Revisiting 'Six Spaces of Social Media' 15 years later
In which something I wrote at the dawn of the social media age feels timely again at the dusk.
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Matt Locke
8

September 2022

Jan 9th & May 24th 2007
15 years on from two events that marked the start of the 21st Century
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Matt Locke
3

May 2021

Data isn't oil, so what is it?
Metaphors shape how we understand, and change, the world. We need a better metaphor for data.
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Matt Locke
9

February 2021

A lifetime of data
How much of your life has been recorded? It's probably far less than you think.
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Matt Locke
2

January 2021

'A Dictatorship of Numbers'
Newton Minow's 1961 'vast wasteland' speech paved the way for public media in the US. We need another Newton Minow now.
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Matt Locke

December 2020

The Year of Remote Culture
After 2020, should we be talking about 'remote' strategy rather than 'digital' strategy?
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Matt Locke
2

October 2020

We're all schedulers now
From Radio Times to Screen Time: how EPGs are teaching us to manage our attention.
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Matt Locke

July 2020

February 2020

Three ways of thinking about audiences - work, commodity, or voice?
Who gets to decide what an 'audience' actually is? And what kind of power does this give them?
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Matt Locke
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