How To Measure Ghosts
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Introducing Mr X
60 years ago, The Beatles made ratings history with first appearance on US television. A few hours later, on the same channel, the man who invented…
Feb 9
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Matt Locke
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Introducing Mr X
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September 2023
The long, slow death of the TV schedule
Back in 2003, I thought the TV schedule was about to die. Two decades later, its end might finally be in sight.
Sep 19, 2023
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Matt Locke
7
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The long, slow death of the TV schedule
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March 2023
The internet of maps and oracles
The history of the internet is littered with things that look like oracles, but are actually maps.
Mar 8, 2023
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Matt Locke
12
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The internet of maps and oracles
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November 2022
Revisiting 'Six Spaces of Social Media' 15 years later
In which something I wrote at the dawn of the social media age feels timely again at the dusk.
Nov 6, 2022
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Matt Locke
8
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Revisiting 'Six Spaces of Social Media' 15 years later
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September 2022
Jan 9th & May 24th 2007
15 years on from two events that marked the start of the 21st Century
Sep 23, 2022
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Matt Locke
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Jan 9th & May 24th 2007
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May 2021
Data isn't oil, so what is it?
Metaphors shape how we understand, and change, the world. We need a better metaphor for data.
May 15, 2021
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Matt Locke
17
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Data isn't oil, so what is it?
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February 2021
A lifetime of data
How much of your life has been recorded? It's probably far less than you think.
Feb 1, 2021
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Matt Locke
7
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A lifetime of data
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January 2021
'A Dictatorship of Numbers'
Newton Minow's 1961 'vast wasteland' speech paved the way for public media in the US. We need another Newton Minow now.
Jan 10, 2021
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Matt Locke
6
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'A Dictatorship of Numbers'
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December 2020
The Year of Remote Culture
After 2020, should we be talking about 'remote' strategy rather than 'digital' strategy?
Dec 13, 2020
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Matt Locke
5
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The Year of Remote Culture
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October 2020
We're all schedulers now
From Radio Times to Screen Time: how EPGs are teaching us to manage our attention.
Oct 16, 2020
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Matt Locke
5
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We're all schedulers now
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July 2020
The Rise of the People Meter
The last episode of the last season of this newsletter (and yes, I’m going with seasons as a publishing rhythm) came out in late February this year.
Jul 26, 2020
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Matt Locke
3
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The Rise of the People Meter
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February 2020
Three ways of thinking about audiences - work, commodity, or voice?
Who gets to decide what an 'audience' actually is? And what kind of power does this give them?
Feb 24, 2020
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Matt Locke
5
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How To Measure Ghosts
Three ways of thinking about audiences - work, commodity, or voice?
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