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While sharing your mission in explaining expectations for social spaces by the audience (I work for the Finnish PSB Yle), I admit to totally missing the rise of the Creator Economy. I was exploring business ways of using social tools, but did not see how these spaces would give rise to so many new businesses as the teenagers grew up and began to professionalize. Afterwards it seems evitable and something that could be expected!

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Nov 7, 2022Liked by Matt Locke

Very useful typology! It definitely feels like we're seeing a pull from people towards those more private "secret" and "group" spaces. I'm curious about how you would see sites like Reddit against this? It definitely it has some of the features of the "group" space but it works because it's public and pseudonymous. Is it an outlier or some other type of space?

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Substack still feels like a pretty special place to me right now, and I hope that the constant push for more features doesn’t degrade its “purity.” Really thoughtful piece.

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